2021, 2022 and beyond!

In a humorous discussion, our Managing Director recaps 2021 and discusses some of what's coming in 2022.

Jonathan Keighley
January 21, 2022

A few notable individuals have so far single handily taken all the UK headlines this year (and we are only 3 weeks in!). Don’t worry, I have no intention of polling anyone on LinkedIn as to who they’d like to party with because I know what LinkedIn is really for, and that is for sharing things like our 20 years anniversary this year! Raising a glass to our new, old and still great customers and partnerships that have shared our 20-year experience with us to make Shark software what it is today. Hey, you also may have heard about our new website, check it out if you haven't already!

How many of you have had your elastic bands ping off your mask when attempting to fit it onto your face, NHS app failed logins, a negative-positive (we all know what that is now!) filled up your anti-bac and then forgot to put it in your bag - we had to have all this covered to meet people at the end of last year when we were lucky to exhibit at the Sales Innovation Expo in London. The showcasing of our brand new business case questionnaire feature brought intrigue and positive debate (even leads!) and we closed brand new business with Siemens PSE, Acquire, Siteimprove and strengthened our user base with awesome customers including Sitecore and Salsify (any other companies not beginning with 'S' are also welcome!).

The sighs of relief as the lines on the COVID case charts begin to level off and dip is welcomed by all, in 2022 we look forward to recreating that awesome rush of blood and warm feeling of doing a great pitch in front of a live audience. Catch-up meetings with existing customers in offices, cafes, restaurants, and pubs and creating new partnerships to share the love on value selling like we have with The Value Search Team and Dayfive Consulting.

We will also continue to seek the value nirvana for our would-be customers! Funny that the business world continues to hop back into the 80’s to grapple with tools to build a business case for new age digitalised solutions, hoping to save a few pennies here and there, failing to see the bigger prize of scale and upskilling the masses. Tom Siebel’s idea took nearly two decades to turn heads with his ambitions and foresight, and others in between, and for well-known cloud CRM providers over the past 10 years taking their cigars! Likewise, we have also seen a similar systemising of RFP management and proposal generation, away from such tools as previously referenced, check out QorusDocs as a perfect example of how it should be done.

Blue Sheet, Green Sheet, Huthwaite, Challenger Sale, Spin Selling continue to ask their audiences to address their economic buyer; for deals the size of a pea to those as large as the moon dipped in chocolate…but one question, where are the tools guys??

Here’s to an unlocked 2022 to everyone!

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.