Latest from Shark

Want to implement a value selling strategy in your business but don't know where to begin? This article explains it all for you!

We will be on stand C76, pop over and say hi!

In this article, we explore why customer value management should be central to any company and their marketing strategy.

Selling to existing customers is easier than finding new ones, but how can you do this successfully?

In this article we explore the key stages of a sales cycle, why they are important and what you need to do to fulfil them.

In this article we explore payback - what it is, how to calculate it, and how to use the result in a business case.

In this article we explore what a cost justification strategy is and why it's important that you have one.

Find out how this new partnership challenges the status quo and helps transform value management practices.

In this article, we explore sales enablement - what it is, and how it can benefit your business.

5 top strategies you can use to improve your CRO to win new clients and grow your business.

This article explores the key elements of writing a business case, what should be included and why.

We discuss where in the customer sales engagement you can effectively use business case comparisons.

...and what impact does it have on your business?

We discuss the problems faced by both the salesperson and customer when Excel spreadsheets are used to build business cases.

We explore the benefits of proving the financial aspects of customer success for both the customer and supplier.

We discuss what discount rates are and how customers use them in their purchasing decisions.

We talk about our latest feature release and how to use it!

…real value to business decision making or just interesting?

Our Technical Director, Stephen Jackett shares his thoughts on AI!

We had a chat with our Technical Director, Stephen Jackett, discussing all elements of our new cloud-based software.

OK…so you want to talk “value” to your customers. But ask yourself deep down, why?