Financial Terms

APR - Annual Percentage Rate


This stands for the 'Annual Percentage Rate' of an interest charge. This is the true cost of borrowing funds with all the charges and hidden extras converted into an annual equivalent rate. These rates can then be compared on a uniform standard basis to determine the cheapest forms of finance.


A term to help protect the less financially astute! Many companies offering loan services concoct different definitions of interest rate - quoting weekly, monthly, annually, flat, compounded, straight, back ended... and so on. All designed to confuse. This is the one true comparable rate - the 'annual effective percentage rate including all hidden charges'.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.