Financial Terms Glossary

Ego

Formal

Prevalent at Board level inside customers. Included in the financials summary to warn against approaching Boards with anything other than the best language and most professional business case proposals. One rogue ego can kill off the best laid plans in seconds...so always go prepared with hard facts and proven cases.

Informal

Lots of these inside customers...and particularly at Board level. A recent newspaper article claimed 'the egos of the board rise in direct proportion to its share price'

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