Financial Terms

Base Rate


A 'basic' rate of interest used by banks for setting the charge structure for customers with overdrafts and loans. Actual charges are usually higher than this base depending upon amount involved and risk profile.


Banks make money out of borrowing at x% and lending at > x%. This rate is the 'base' or 'foundation' rate for lending to their customers. The actual rate charged will be much higher depending on the financial strength of the customer and what the money is to be used for. This certainly increases bank profitability.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.