Financial Terms Glossary

Cost Of Capital


The percentage rate, or minimum rate of return, that is required by a company, in deciding whether to spend money investing in a project. Derived from a calculation of a company's own 'cost of capital' based upon percentage returns demanded by providers of debt and equity to that company itself.


A type of interest rate - that dictates the minimum amount of profit or interest that is needed before monies are committed to a project or investment. If the projected result delivers a percentage which is below your own cost of capital - then there's no point in doing it really.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.
Find out how

We'd love to hear from you!

+44 (0)1256 338635
Grove House, Lutyens Close
Basingstoke, Hampshire
RG24 8AG, UK