Financial Terms

Cost Of Capital


The percentage rate, or minimum rate of return, that is required by a company, in deciding whether to spend money investing in a project. Derived from a calculation of a company's own 'cost of capital' based upon percentage returns demanded by providers of debt and equity to that company itself.


A type of interest rate - that dictates the minimum amount of profit or interest that is needed before monies are committed to a project or investment. If the projected result delivers a percentage which is below your own cost of capital - then there's no point in doing it really.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.