Financial Terms



The terminology for comparing apples with apples in the financial world. Comparing year on year financial performance means that data must be truly comparable. Data that distorts true comparison is eliminated or introduced in order to facilitate easy comparison of underlying performance.


A business is steadily producing $1 Million every year in profit. Then another business is acquired that also produces $1 Million a year in profit. Headlines after one year could say 'Business profitability doubles in 12 months!' That is a true statement, but only because another business was bought. If we were comparing 'like-for-like' we would have to say that the performance of the original (last year) business is actually unchanged.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.