Financial Terms



Cash is a liquid asset - and liquidity is a term that relates to the ability of all assets to be transformed into cash or cash equivalents at short notice. Used as a measure on businesses to assess their ability to pay their debts as they fall due for payment.


Cash 'flows', 'moves', 'peaks', 'bubbles', 'drains'. It 'oils' businesses and helps them run smoothly. The association of terms of fluidity to cash is age-old. So, liquidity is how much cash is spare, available, or otherwise quickly obtainable. High liquidity is a good sign that there is likely to be enough cash to achieve plans.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.