Financial Terms Glossary

Mark Up


Used to describe a price 'uplift' applied to the cost of manufacture in order to reach a required sales price. Eg, Cost of manufacture $10, Sales Price $15, then Mark Up is 50% - calculated as a $5 uplift divided by $10 cost = 50% Mark Up. NOT the same as Margin (which is 33%).


Not to be confused with Margin, but always misquoted by people who claim they know the difference but don't! Mark Up is a Cost Plus percentage - it's the amount of 'mark up' that is applied to the manufacturing cost of an item to get it to its Sales Price. Eg, Sales Price $50, Cost $25 - then Mark Up = 100% ie $25 uplift on a $25 cost price.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.
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