Financial Terms

Hurdle Rate


The minimum rate of return on an investment - expressed as an annual percentage - that a company needs to generate in order to approve incremental spend. This minimum is imposed because companies themselves pay % interest for raising monies, and need to generate above this hurdle rate to account for risk etc. Some investment banks require at least 20% annual returns on their proposed investment, whereas some food companies need as little as 4%.


Companies pay interest or return profits on the monies they raise to run their business. When someone inside their own organisation wants to spend (or 'invest') monies, then a minimum projected return is insisted upon to justify spending in the first place. This is a 'hurdle' that you must exceed to gain approval. High levels of returns are required by banks and technology clients, where lower returns are needed from 'safe industries' such a food etc.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.