Financial Terms

Equity Rental


A term used in some industries to describe a blend of two types of acquisition method - rental and purchase. Typically the customer or equipment user will commence making rental/staged payments for equipment but has a right to convert to full asset ownership upon settlement of a certain number of rental payments.


OK, so you don't have any money but you still have a business to run. You need some big expensive solution - but you don't want to rent it...because you feel that is you want to buy it. Equity rental is an installment agreement with a right to purchase after the original quoted sale price has been repaid. It's a best of both worlds solution to help technical strategists get what they need.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.