In this article we explore the concept of a sales framework; what it is and how you can create one for your business.
What is a sales framework?
A sales framework is a repeatable set of steps designed to achieve sales objectives and a repeatedly desired level of performance from sales representatives. The aim of a sales framework is to layout all the stages needed from the early stages of a sale to gaining a customer.
Creating a sales framework in your company will help to ensure that every sales representative in your business does not miss a crucial step into gaining a customer or sale. This is a great technique to incorporate as a successful sales framework will cover each of the major milestones involved in conducting a sale. Using a sales framework will ultimately benefit your business as it is there to help your business generate more sales and more revenue.
A successful sales framework usually consists of between 3 and 7 stages depending on the complexity of the project / business. Before building a sales framework, ensure that you have a full understanding of what your team is currently doing in the sales process. This is an important first step as this helps you to fill in these blanks for the new sales framework.
The sales framework doesn’t have to stop there. You could also include other steps such as researching, issuing a proposal or delivering. You can cater the framework depending on the complexity of the project and the scale of the sale.
Shark software can be used successfully at any stage during the sales framework, if you'd like to know more get in touch.