Choosing effective sales enablement solutions

What is sales enablement? Why is it important? What can you do to help improve it within your business?

Shark Finesse
May 16, 2023

What is sales enablement?

Sales enablement can be described as the different solutions provided to a sales team to help them sell more but also sell smarter. All companies, no matter their size, need to sell their goods to be successful and this mainly comes down to the success of the sales team and exactly what techniques they use. Many companies use sales enablement tools to assist their sales team. These tools provide marketing and sales teams with insights to assist in optimizing their business to drive sales and revenue.

Why is sales enablement important?

Sales enablement in a business is important for many reasons. The first reason is that sales enablement allows sales teams to be better prepared to sell more products and services. This is due to ensuring there is a structure to the selling process making sure that the whole team is on the same page.

Another reason why sales enablement is important is that it helps support training new sales recruits by giving a structure to selling which can be easily used during initial training. Adopting this approach early in the on-boarding and training of individuals helps to ensure that your sales team is incorporating a consistent and repeatable selling approach.

Effective sales enablement solutions:

When it comes to creating effective sales enablement solutions to suit your company, there are many different solutions to choose from (not all of these of tools or platforms).

A first effective sales enablement solution is to ensure that you set out your company’s sales goals and make sure to customise them according to your businesses strengths and weaknesses. This helps to create a main focus on what needs improving in your company to result in the best outcome.

Another effective sales enablement solution is to make sure to involve your sales team when creating different solutions. After all, they are the ones using the solution and may give you some great ideas and feedback.

Creating customer journey maps is another effective sales enablement solution. These maps will point out where your sales team will get in touch with customers, leading to a more consistent and higher quality sales process.

Another key sales enablement solution is to ensure you use the right sales enablement technology for your team. This could be a CRM system, a sales automation tool or a tool to track analytics. Take a look at how the Shark platform can help you to achieve your value-based selling goals and targets.

Lastly, do not forget to keep reviewing your sales enablement strategies to continue to improve your sales process.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.