Driving prospect engagement forwards

In this article, we discuss prospect engagement and ways that can help you to drive it forwards within your business.

Shark Finesse
May 2, 2023

With the number of products and services available to purchase on the internet increasing more and more every day, the way that companies market is more important than ever. When selling a product or service, you not only need to think about making the sale, but also about keeping prospects engaged after the sale leads to future opportunities. But how exactly can companies do this? We discuss some of the best ways to drive prospect engagement forward.

What is prospect engagement?

Prospect engagement, also known as sales engagement, is the process of a direct or indirect interaction between the seller and the prospect with the main purpose of closing a sale. This is usually measured in data points which, depending on the company, are gathered over a certain period of time. Prospect engagement only begins when the prospect actively engages in a business, for example, clicking on a banner, opening an email, or accepting a message from a business.

Ways to drive prospect engagement forwards

One way to drive prospect engagement forwards is to form a bond with your customers. This could be personalising emails or post they receive with products they may be interested in. This shows them that you value their desires and that you recognise what they may like and dislike. This helps to engage with your prospects on a deeper level.

Another way to drive prospect engagement forwards is to ask your prospects the right questions. Not only will asking your prospects the right questions help you create a successful strategy, but this will also help you build trust with your customers and will make them feel as though you have done your research. Ensure you gather details about their budgets, challenges, and desires to create the right solution for them.

Engaging virtually through blogs and newsletters is also a great way to drive your prospect engagement forwards. Creating interesting, informative, and engaging blogs and articles is an effective way to become more personable with your prospects and it is also a good way for your current prospects to engage with and share with other potential customers.

An additional approach to help drive prospect engagement forwards is to be creative with your marketing campaigns. Don’t be scared to try new ideas as the marketing world is changing every day. Try to think of ideas that are out of the box as this is likely to be the most engaging content for your prospects.

Most importantly, the final way to help drive prospect engagement forwards is to use your data and insights to monitor and adapt your engagement strategies. Ensure that you continually monitor what works and what doesn’t and adapt this to suit the needs of your prospects.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.