What makes up a Gap Analysis?

In this article, we discuss what gap analysis is and why it could help your business.

Shark Finesse
September 17, 2024
Articles

The concept of a gap analysis in business is an important tool to help a company identify any gaps they may have between their current states and their desired state. We discuss what a gap analysis is, the benefits of using it in your business and how to conduct a gap analysis to help improve your business.

What is Gap Analysis?

Gap analysis is a strategic planning method used to determine the steps necessary to move from the current state to a future, desired state. It involves comparing the actual performance of an organisation or project against its potential or desired performance. The aim is to identify the gaps that exist between the current situation and the desired outcome across various functions, processes, or performance metrics. It is usually measured using your company’s time, money and labour.

Benefits of using Gap Analysis

There are many benefits of using a gap analysis. The first is that your business can identify what parts of the business aren’t using their resources, capital, or technology to their full potential and implement ways to change this. A gap analysis can also help to identify the weaker areas of your business and delve into the root causes of this to help improve this in the future. This will overall improve your company’s profit and efficiency.

How to conduct a gap analysis

The steps in a gap analysis will differ from company to company depending on their desires and goals. Below is a simple gap analysis structure to follow to enable your organisation to understand your current position and determine where you wish to end up in the future.

1.  Establish your goals and criteria

The first step in conducting a gap analysis is to define the objectives and criteria that will be used to measure the current state against the desired state. This involves setting specific, measurable, achievable, relevant, and time-bound (SMART) goals.

2.  Assess the current state

The next step is to evaluate your organisation's or project's current performance or situation. This involves collecting data, analysing the current processes, and identifying the strengths and weaknesses of this.

3.  Defining the desired state

Once the current state is assessed, the next step is to clearly define the desired future state. This includes establishing specific targets, benchmarks, or goals that your organisation aims to achieve.

4.  Identify the gaps

By comparing the current state with the desired state, it becomes possible to identify the gaps that exist. These gaps can be related to performance metrics, skills, processes, resources, or any other relevant aspect.

5. Develop an action plan

With the gaps identified, the next step is to develop an action plan to bridge these gaps. This may involve implementing new strategies, finding more resources, training employees, or making process improvements.

6.  Continue to monitor and adjust

Finally, it is crucial to monitor the progress of the action plan and make adjustments as necessary. Regular monitoring helps in ensuring that your organisation stays on track towards achieving its desired goals.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.