Financial Terms Glossary

Return On Net Assets (RONA)


A simple percentage comparison between the profits generated by a business and the net assets (all assets minus all liabilities) used or utilised to generate that profit. Eg I have £1 Million net assets in a business and make £100,000 profits per annum = 10% Return On Net Assets.


I make a £1 Million profit every year. This sounds good, but if I have used £100 Million of net assets (all the assets minus all the liabilities) to generate this amount then this return is not so good after all. This is because I have only returned 1% on the net value of the assets used in the business to realise this profit.

What we do

At Shark Finesse we have created business case software to help you win budget and change the way you talk to customers about business value.
Find out how

We'd love to hear from you!

+44 (0)1256 338635
Grove House, Lutyens Close
Basingstoke, Hampshire
RG24 8AG, UK