Financial Terms
Glossary

ROI - Return On Investment

Formal

A general term used in investment appraisal to describe a family of measures for comparing the original cost of an investment against the benefits, and the timing of these benefits, resulting from it. Eg Payback, ROI, NPV and Discounted Cash Flow Analysis.

Informal

The classic question. 'What's in it for me?' Before you commit your hard earned money to an investment, company or friend you may ask yourself what profit or return I would get if the project were a success. Take this return, and compare it to the cost and think about it in a hundred different ways. A generic term for many measures of investment return.

What we do

At Shark Finesse we have developed an enterprise-grade cloud application to help businesses standardise and simplify their value engagements across the entire customer journey.

Shark, a business value engagement platform used by 1000’s of customer-facing teams globally (e.g. pre-sales, sales, value teams, and customer success) is easy to use, intuitive and usable directly with the customer to negotiate the likely business returns from investing in a solution.

By adopting the Shark approach you will fundamentally transform conversations with new and existing customers, close more business, and differentiate from the competition.